Back in 1962 when Andy Warhol featured the Campbell brand in his artwork, Campbell had some initial concern about his use of their trademark, but ended up commissioning a piece from Warhol. Today, the company has a soup can painting prominently hanging in their New Jersey headquarters
In1966, Campbell invited consumers to send in soup can labels, plus one dollar, in exchange for a Warhol designed dress made of paper. The rarity of that iconic 60's dress today is partly due to the fact that few have survived. The Campbell 'Souper' dress, which was featured on Antiques Roadshow several years ago by appraiser Caroline Ashleigh, is selling for approximately $20,000 in today's market
